Go Full Throttle

The BDO Local Government team are delighted to announce the launch of the 2013 Social Media survey, “Following the Trends”.

The rise in internet access, popularity of smartphones and tablets and increased culture of internet shopping and has dramatically changed the ways that customers expect to receive services online. Our work in customer access has shown us how quickly and dramatically social media is changing the way that local authorities interact with their customers.

Tumblr is a real hot mess. The NSFW warning on its app isn't just for show. People will post anything under the guise of "artistic" and "personal" expression. But that's why I love tumblr. It's a place where I can feed my appetite for all things funny, artistic, inspirational, and raunchy. 

Yahoo, we're watching you. Tread carefully. 

According to Dr. William J. Ward, a.k.a.  DR4WARD,  Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University, 90% of unhappy clients will not do business with the same company again.  However, 95% of unhappy customers will return if the issue is resolved.   In addition, 70% consult reviews or ratings before making a purchase and…

Contrary to what a lot of online sources say, I don't believe it is possible to write the 'perfect' Twitter bio, because as the age-old saying goes: "Nobody is perfect."

But that doesn't mean it's impossible to write a good bio.

To look at how to write a good bio, we need to have an example, so let's cross-examine mine 

Social media marketing is more than playing on Facebook and pinning to Pinterest. It requires thought, strategy, hard work and commitment. But, before you can develop a strategy, you have to be present on social media.  Whether you are already a believer or not, social media marketing is the future. It will be essential for conducting business.

Social media marketing is an important part of your marketing, customer service, and community presence.

Social media is everywhere.  It’s a safe bet your competitors are using it, so how do you use it to build loyalty to your brand?

Be the Bigger Person

People appreciate businesses that care about unhappy customers and are willing to quickly resolve issues.  One result of social media use is that every interaction is instantly available online for anyone to see. 

Texting was once a fun and easy way to communicate, but now it's just a confusing and awkward feat. From autocorrect mishaps to those dreadful one-word (or even worse, one-LETTER) responses, texting is now more annoying than ever, and here are a few reasons why.

1. Autocorrect. I consider this to be the most aggravating part of texting, because it puts you in an awkward or embarrassing situation way too often.

Facebook has updated its policy for pages’ cover photos in recent weeks, eliminating rules against calls to action, contact info or references to price or purchase information, while maintaining the 20 percent limit for text overlay.

In the Facebook Pages Guidelines the updated rule states:

This is a great infographic put together by Linchpin SEO with some tips to increase your Twitter engagement.

Here it is in all its glory:

Twitter Cheat Sheet , an infographic by Linchpin Infographic Design

Google

Social media platforms are here to stay!

Platforms such as Twitter, Facebook, Linkedin, Tumblr, Pinterest, Google+, Youtube & Flickr becoming a 'norm' in everyone's everyday life. Devices such smartphones and iPads allow us to be networking everywhere we go. Social Media has transformed into the most influential platform online and is helping individuals and businesses connect. Social Media allows us to target exactly who we want, when we want.